Assignment#4(final)

Advertisement

Composition: in this image i placed the figure in the center to create a main focus on her. the cropping is designed for a billboard. her eyes actually help direct viewers to notice the text on the top right.

Concept: the idea is about studio portrait. it was not easy to ask your model pose naturally. I was trying to create this image as a combination of characteristics of both snapshot and studio portrait.

Method: there were two lights on each of her side and on the front right I made a soft box to get softer reflection of the light on her face and hair.

Motivation: to create a natural looking studio portrait.

Context: creativity. As an ad for nike, i think the brand image is to express and encourage the imaginative and creative of the young generation.

PART II Critique:

Evaluation: the exposure, lighting and cropping all worked well for the billboard. the simplicity works well for the concept.

Interpretation: the facial expression really expressed the excitement and emotion.

Jump-off Point: make a series of photos of neck-above portraits.

 

Food Magazine Cover

Composition: in this image i place the soup bow on the side and left the right part blank for more text information.

Concept: the idea of this image is very simple: make my food look delicious!

Method: I just put the bowl on my desk and there was a light right above it. I used large aperture to get a close detail of the ingredients in the soup.

Motivation: this is an inspiration from all the cooking channels and blogs i've been following for years. I wanted to make a collection of my recipes for a food diary.

Context: Health and Diet .... Food and Joy... food is something makes me happy and i enjoyed cooking and sharing food with friends. But nowadays, a lot of people, especially girls are suffering from eating disorders and self-image problems. I wanted to show a health eating habits for people to enjoy food as well as life.

PART II Critique

Evaluation: soft lighting and good arrangement of the objects.

Interpretation: advertisement for cooking magazines or books.

Jump-off Point: add magazine/restaurant logo to the image; lower the text on the right, things seemed heavy on the top, balance needed; place a roll of sushi on the bottom right.

Fashion Ad

Composition: i put my model on the left and made the right empty in order to add text or image to create an ad for perfume or other products. I really love making images that has the Gold Mean concept.

Concept: the idea of my image is about showing the portrait face and mainly focus on the human expressions.

Method: it is the same as the first image, which was with the lights in the studio.

Motivation: you create an image that creates tension and catch people's eyes

Context: Feminism. i don't know why this word just flashed through my mind while i was looking at it. I love the expression on the model's face. It's a little bit intense but not too much. She seemed very confident. I love the idea that girls being more independent and competent in their careers and personal lives.

PART II Critique

Evaluation:good exposure and lighting.

Interpretation:magazine portrait.

Jump-off Point: woman's magazine or feature story about the girl.

 

Yearbook photo

Composition:the figure is placed in the center which make her the main/only focus in my image.

Concept: senior portrait.

Method: the studio lighting and background. low ISO and flash lights with a soft box for reflection.

Motivation: use the soft lighting for a better looking portraits

Context: self-identity. most everyone's senior portraits look the same.... same position, facial expression. it's not about the real personality.... why do people look like they are made from a manufacture. 

PART II Critique

Evaluation: typical yearbook/senior portrait. good position,lighting, and contrast.

Interpretation: her facial expression seemed really sad/bored.

Jump-off Point:maybe took another series of photos with people having serious faces.